Fanatics Collectibles, in collaboration with Fanatics Live, has taken collecting sports cards to the next level by introducing a new initiative called 'The Ten'. This innovative program, launched on Wednesday, aims to highlight and reward collectors for discovering the top 10 sports cards in the market. Drawing inspiration from popular lists like the "Billboard Hot 100" and the FBI's "Most Wanted," 'The Ten' presents a dynamic selection of 10 cards from various sports. Collectors who succeed in pulling one of these cards on the Fanatics Live app will be rewarded with $10,000 in Fanatics Live credit.
'The Ten' is set to feature a monthly rotation of cards carefully chosen for their popularity and rarity. Among the cards that collectors can look forward to are the highly sought-after 2023-24 Bowman Chrome University Bronny James/LeBron James 1/1 dual-auto card and the yet-to-be-pulled 2023 Bowman Chrome Baseball Draft Tom Brady 12/50 inscribed card.
The inaugural list includes a mix of legendary athletes like Tom Brady and Steph Curry, as well as rising stars such as MLB's Corbin Carroll and Anthony Volpe, and NBA's Luka Doncic and Chet Holmgren. This diverse portfolio encompasses cards from renowned brands like Panini, Upper Deck, Topps, and Bowman.
James Kollar, senior director of marketing at Fanatics Live, has expressed that the primary goal of 'The Ten' is to enhance the collecting experience for fans and collectors. He emphasizes Fanatics' commitment to giving back to collectors and the hobby itself. The program also aims to foster community engagement by allowing Fanatics Live participants and the collecting community to have a voice in the monthly card selections.
'The Ten' not only provides a platform for collectors and dealers to showcase their prized possessions but also serves as a means to promote new products and generate interest in existing releases through the inclusion of chase cards. By creating excitement and discussion within the community, 'The Ten' revitalizes the hobby and brings collectors closer together.
Fanatics Live plans to make 'The Ten' a centerpiece of their programming, featuring pack and box breaks, as well as special shows to celebrate major discoveries and announce the upcoming cards. A dedicated webpage will be available to track the cards and their finders, adding an intriguing narrative to the entire process.
The program may also include appearances by guest athletes and offer additional prizes to further enhance the excitement for collectors. 'The Ten' focuses not only on the cards but also on the stories behind the collectors and their incredible finds, creating a unique storytelling aspect that sets it apart. Since its debut, Fanatics Live has experienced consistent growth, with an average watch time of 56 minutes, showcasing its emergence as a community-focused platform. James Kollar is excited about the potential impact of 'The Ten' on the Fanatics brand and the collector community as a whole.
In conclusion, Fanatics Collectibles has launched 'The Ten', a groundbreaking program designed to highlight and reward collectors for discovering the top 10 sports cards in the market. This initiative not only enhances the collecting experience but also fosters community engagement and promotes new and existing releases. With its exciting lineup of cards, 'The Ten' is set to captivate collectors and bring the sports card collecting community together like never before.
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