In a thrilling announcement made from Las Vegas and Tempe, Arizona, dated May 15, 2024, McFarlane Toys and the Ultimate Fighting Championship (UFC) have joined forces in a groundbreaking licensing agreement. This exciting partnership between the acclaimed collectibles manufacturer and the world’s elite mixed martial arts organization is set to revolutionize the world of collectibles, offering fans an unparalleled experience that merges the physical and digital realms with intricately designed figures representing UFC’s iconic athletes.
Under the supervision of UFC’s parent company’s licensing branch, IMG, a collection of meticulously crafted 6-inch figures is in the works, meticulously capturing the essence of UFC’s most famous fighters and their unforgettable moments inside the octagon. These figurines will cater to both traditional collectors, with their physical forms, and digital enthusiasts, who prefer to immerse themselves in the virtual realm of collectibles.
Todd McFarlane, the visionary mind behind McFarlane Toys, couldn’t contain his enthusiasm about this groundbreaking collaboration. “UFC has solidified its position as a powerhouse in the sports world, captivating millions of fans globally with its adrenaline-fueled events,” remarked McFarlane. “Designing authentic and detailed figures that encapsulate the vigor and intensity of UFC bouts is a venture we eagerly embark upon, eager to witness fans’ excitement as they embrace these figures.”
Echoing McFarlane’s sentiment, Tracey Bleczinski, UFC’s Senior Vice President of Global Consumer Products, emphasized the profound bond between UFC devotees and the sport, highlighting their discerning taste for authentic and high-quality merchandise. Bleczinski shared her excitement about the partnership with McFarlane Toys, renowned for their craftsmanship in producing exquisitely detailed collectibles. “Teaming up with McFarlane Toys, known for their expertise in creating intricate collectible figures, is a natural fit for us. We are overjoyed to breathe life into our athletes through collectibles that resonate deeply with our fans,” Bleczinski stated.
The highly anticipated line of UFC collectible figures is scheduled for a grand debut in the fall of 2024, with availability expected both online and at select retail outlets worldwide. Fans will also have the opportunity to acquire digital assets through a dedicated platform at mcfarlanetoys.digital, fostering a seamless integration between physical collectibles and digital collectibles.
This groundbreaking collaboration between McFarlane Toys and UFC promises to elevate the collectibles experience for UFC aficionados, offering them a fresh avenue to engage with their beloved fighters and relive the electrifying moments of the octagon through meticulously designed, high-quality collectible figures. By bridging the physical and digital worlds, this innovative venture aims to captivate fans and provide them with a whole new dimension of collectible enjoyment.
