What’s New
Panini, in collaboration with the WNBA Players’ Association, has announced a multi-year renewal of their exclusive trading card agreement. Since 2019, Panini has been creating WNBA cards under popular lines like Donruss, Prizm, and Select, along with premium collections such as Flawless and National Treasures. This new agreement, brokered by OneTeam Partners, is touted by Panini as the most profitable licensing deal for female athletes. Financial terms remain undisclosed.
Panini will continue as the sole producer of WNBA trading cards and will keep offering digital collectibles, including Panini Instant. The company intends to increase its investments in player marketing, product innovation, autograph deals, and event sponsorships, such as the WNBPA Rookie Premiere.
The WNBA has garnered more attention due to stars like Caitlin Clark, Angel Reese, and Paige Bueckers. The Las Vegas Aces, with MVP A’ja Wilson, recently claimed the league championship. Panini has already launched the 2025 Donruss WNBA set, with Panini Prizm WNBA and the new Panini Impeccable WNBA on the horizon. Further releases are expected but not yet disclosed.
Configuration at a Glance
- Panini retains exclusive rights to produce WNBA trading cards.
- Recent and forthcoming releases include Donruss WNBA (2025), Panini Prizm WNBA, and the inaugural Panini Impeccable WNBA.
- High-end lines such as Flawless and National Treasures have featured WNBA content in recent years.
- Digital products continue through Panini Instant and other online platforms.
- Earlier this year, Rookie Royalty boxes showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Renowned for color parallels and rookie cards, including the 2024 Caitlin Clark RC.
- Donruss WNBA: Offers Rated Rookies and various insert sets.
- Rookie Royalty: Features premium Rookie Patch Autographs for leading rookies.
- High-end lines (Flawless, National Treasures): Generally provide low-numbered parallels and high-end inserts.
Autographs & Relics
- Expanded autograph agreements for WNBA players as part of the renewed deal.
- Rookie Royalty boxes introduced premium Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures collections have included premium autograph and memorabilia content.
- Upcoming products are expected to feature autographs and memorabilia from both rookies and seasoned stars.
Collector Notes
- Panini holds exclusive rights to manufacture WNBA trading cards and digital collectibles.
- 2025 Donruss WNBA has been released; Prizm and Impeccable WNBA are on the way.
- Rookie Royalty boxes marked the debut of high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini continues to focus on product innovation, player marketing, and autograph agreements.
- No information on print runs, odds, or specific serial numbering was provided in the announcement.
- Designs differ by product line, with Prizm known for parallels and Donruss for Rated Rookies.
- Additional WNBA releases are anticipated but have not yet been announced.
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