Title: Topps Reclaims UFC Trading Card License in New Deal with Fanatics Collectibles
Subtitle: The iconic trading card company returns to produce UFC collectibles
Meta Description: Trading card enthusiasts rejoice as Topps regains the UFC license through an exclusive agreement with Fanatics Collectibles. Get ready for the 2024 Topps Chrome UFC release!
Topps, the renowned trading card company, is making a comeback in the world of mixed martial arts (MMA) collectibles. In a groundbreaking deal with Fanatics Collectibles, Topps has secured the exclusive rights to produce UFC trading cards once again. This partnership, announced on Wednesday, marks a significant moment for both trading card enthusiasts and MMA fans.
Previously holding the UFC trading card license from 2009 to 2020, Topps was temporarily replaced by Panini America for a three-year period. Now, in collaboration with Fanatics Collectibles and with the assistance of UFC’s licensing agent IMG, Topps is set to reclaim its prominent position in the production of UFC trading cards.
Excitement is in the air as February 28 approaches, which will see the release of the first product under this renewed partnership – the highly anticipated 2024 Topps Chrome UFC. Fans and collectors alike are eagerly awaiting the chance to add these cards to their collections.
Tracey Bleczinski, Senior Vice President of UFC Global Consumer Products, expressed her enthusiasm for the reunion. She emphasized the vibrant market for UFC collectibles, fueled by the sport’s immense popularity and its roster of exceptional athletes. This collaboration between Topps and Fanatics Collectibles aims to cater to the fervent UFC fanbase, providing them with fresh opportunities to engage with the sport and their favorite fighters through collectibles.
Mike Mahan, CEO of Fanatics Collectibles, shares in the excitement of this new partnership. He acknowledges the popularity of UFC trading cards among collectors and the commitment of Fanatics Collectibles to capturing the essence of emerging MMA stars through their cards. Leveraging their Fanatics Live platform, a live breaking/commerce platform, Fanatics Collectibles plans to promote the UFC trading card line through athlete interviews and live card breaks featuring fighters. This innovative approach aims to deepen the connection between fans and fighters, enhancing the overall collecting experience.
It’s worth noting that UFC and Fanatics already have a successful partnership in the realm of memorabilia and apparel. Their products are available both at events and online through UFC Commerce. With this new deal, in which Topps is now included under the Fanatics umbrella, the scope of UFC collectibles is set to expand, offering enthusiasts an even wider selection of memorabilia and collectibles to celebrate their passion for MMA.
As trading card enthusiasts eagerly await the release of the 2024 Topps Chrome UFC set, the return of Topps to the realm of UFC collectibles is indeed cause for celebration. With the backing of Fanatics Collectibles, the iconic trading card company is set to deliver innovative and high-quality products that will captivate both collectors and MMA fans alike. Get ready to embark on a new journey of collecting as Topps continues its legacy in the world of UFC trading cards.
