On June 10, 2024, the streets of Boston buzzed with excitement as Reebok and Panini America revealed their latest joint venture—a captivating collection paying homage to the legendary Emmitt Smith. This remarkable collaboration intertwines the worlds of sports footwear and collectible trading cards, drawing inspiration from the beloved Prizm brand that has won the hearts of enthusiasts worldwide.
The product lineup showcases a fusion of innovation and nostalgia, featuring updated versions of the classic “Preseason ’94” alongside Smith’s iconic “ES22” signature model. Ranging from $40 to $80, the collection also introduces a series of “Preseason” apparel items, catering to both sneaker enthusiasts and sports memorabilia collectors.
The journey of collaboration between Emmitt Smith, Reebok, and Panini America traces back to 1993 when Smith first endorsed Reebok’s groundbreaking “Preseason” turf shoes. His partnership flourished, leading to the birth of the ES22 in 1996—a shoe designed to mirror Smith’s exceptional athleticism on the field. The synergy expanded in 2009 with Smith joining forces with Panini America, coinciding with the introduction of the prestigious “Prizm” sports card brand in 2012, recognized for its glossy opti-chrome finish and sought-after inserts.
This distinguished collection boasts three distinct sneaker models integrating elements from the renowned Prizm card series, each with its unique flair:
1. Preseason ’94 Low “Purple Prizm”: A chic blend of purple, white, and black, embellished with Prizm-themed details. Priced at $120.
2. Preseason ’94 “Gold Prizm”: Resplendent in a striking gold color scheme, embodying the allure of Panini’s Gold Prizm cards. Available for $140.
3. ES22 “Color Blast”: A mesmerizing $200 sneaker crafted in white patent leather, adorned with a vibrant midsole and Prizm accents inspired by Panini’s exclusive “Color Blast” cards.
Moreover, every purchase of the “ES22 Color Blast” model includes a coveted Emmitt Smith trading card, a special collaboration between Panini and Reebok. The card showcases designs commemorating Smith’s illustrious career, accompanied by an array of rare card parallels that will excite collectors and fans alike.
The distinctive “Reebok x Panini Prizm Preseason” collection, harmonizing sports heritage with contemporary collectible culture, will be accessible globally starting June 14, 2024, through Reebok.com and select retailers, promising enthusiasts an opportunity to own a piece of Smith’s legacy in a unique and stylish form. This release comes hot on the heels of their previous successful collaboration with basketball icon Allen Iverson in 2022, further solidifying the partnership’s creative prowess and dedication to bridging sports and collectibles.
As fans eagerly await the chance to acquire these exclusive pieces, the clinking of sneakers on the court will soon resonate with the rustle of prized trading cards in collections across the globe. Emmitt Smith’s legacy lives on, not just in the annals of football history, but now, through the vibrant tapestry of fashion and collectibility brought to life by Reebok and Panini America.
