Topps, the renowned trading card company, is teaming up with Disney to bring fans around the world an exciting array of collectible treasures. This expanded partnership sees Topps acquiring global rights to produce trading cards showcasing beloved characters from Disney, Pixar, Marvel, and the ever-famous Star Wars universe.
The collaboration between Topps, a division of Fanatics Collectibles, and Disney Consumer Products is a match made in heaven for trading card enthusiasts. This new agreement not only allows for the creation of physical Marvel trading cards on a global scale for the first time but also extends the long-standing partnership with Star Wars that has been capturing hearts since 1977.
The much-anticipated debut of Marvel collectible trading cards under this extended partnership is set for the first quarter of 2025, with the launch of Topps Finest X-Men ’97. This release coincides with a resurgence of interest in the X-Men franchise and marks a significant milestone for Topps as they venture into global distribution of Marvel cards.
In addition to physical trading cards, the partnership also includes digital collectibles for Disney, Pixar, Marvel, and Star Wars franchises worldwide. Topps, known for its digital collectibles through apps like Disney Collect! and Marvel Collect!, is now expanding its physical product offerings, especially within the United States.
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, expressed excitement about the expanded partnership, stating, “We’re thrilled to officially expand our relationship with Topps to bring storytelling from across our brands to card collecting enthusiasts around the world.”
David Leiner, President of Trading Cards at Fanatics Collectibles, emphasized the shared commitment to enhancing the fan experience through innovation. By building on the success of their collaboration with Star Wars, Topps aims to continue delivering top-notch trading card experiences that resonate with collectors worldwide.
Topps’ history of producing Disney, Marvel, and Star Wars trading cards in the Europe, Middle East, and Africa (EMEA) region is now being elevated to a global scale. This expansion not only signifies a deeper foray into the U.S. market but also paves the way for exciting new offerings in various regions across the globe.
Collectors can anticipate a diverse range of new trading cards that celebrate the magic of Disney, the creativity of Pixar, the thrill of Marvel superheroes, and the legendary adventures of Star Wars. The collaboration between Topps and Disney Consumer Products promises fresh designs, unique collectibles, and immersive experiences that will surely delight trading card enthusiasts of all ages.
This enhanced partnership between Topps and Disney Consumer Products heralds a new era for the trading card hobby, granting fans unprecedented access to some of the most cherished characters and stories in the realm of entertainment. Get ready to embark on a thrilling journey through the world of trading cards like never before.
